Web marketing provides businesses an aggressive means to push products and brands. For this reason, the desire to reach the top place in search engines can be realized and can also mean the success of any online company. Top search engines such as Yahoo, MSN and Google have been used to re-create the performance of websites, especially, in sales performance and awareness for brands.

Every business in the Internet competes for attention. This made web marketing achieve global spread because almost everybody now wants to get audience. However, getting traffic may not be as easy if competition on the web is looked into. Stay ahead, and keep the lead. To create a great Web site use Web Design and HTML. Web development and Web site design to build Web sites that customers will appreciate. These methods below can provide the means to make that a reality for an Internet business.

One of the most excellent methods of getting relevant traffic is called Search engine optimization (SEO). Further processes of directing traffic to sites are often expensive yet do not also assure high conversion rate compared to SEO. SEO is a proven method, which is very effective in bringing relevant traffic. It offers more of quality leads while having quantity at the same time.

Here are few reasons why websites should be applied with SEO:

o 400 million people or a total 92% of internet users are on Google, Yahoo or MSN to get information before they buy products or services.

o 93% users have short attention span that is why they only see pages 1-2. So, if your site can’t be found there, you are losing customers already.

o 33% of internet users trust those sites that are advertised in the search results.

o SEO is 4 times more effective than other methods of online advertising like Pay Per Click.

o Getting high on search engine ranking is a 24/7 campaign. Even when you sleep, your site is still gaining customers.

o Online marketing is way ahead in getting savings in advertising costs compared to traditional print advertising.

If you were online many years ago, before the internet first became a household word, maybe you can remember how jumbled and chaotic all those early webpages were. Everybody wanted to put everything they possibly could on their sites. It was like a giant collage of content, and the net surfer didn’t know where to aim the mouse first!

Now, we’re in the era commonly known as “web 2.0.” This is the age of eBay, blogs, social networking, wikis and instant messaging. The web has changed, and web design has changed along with it.

Web 2.0 design is the new and improved version of the internet. Gone are the endless, long scrolling screens, or the sites with tiny texts and bland colors. Web 2.0 design is simpler and bolder. As a webmaster, you should be hip to these changes to improve your internet marketing. To that end, here are a few of the best web design sites where you can hone up on web 2.0 design ideas.

Web Design From Scratch: http://www.webdesignfromscratch.com

Web design is one of the more mystifying parts of starting your own website. Unless you are a “design person,” you may not know much about what looks good or bad, and what works and doesn’t work. This site is simple and straightforward, and has lots of easy explanations with screen shot examples.

The site is in a simple blog format. Along the left sidebar there are topics like “basics,” “design process” and “site architecture.” It not only discusses basic design principles (i.e. which designs work best), but that actual nuts and bolts of doing your own design in HTML or CSS. Everything is thoroughly covered, and the site walks you through each process step-by-step. The site also has a variety of tutorials that make it even easier.

Web Design From Scratch is a great general overview of the steps you need to take. It also shows you all the different options you have to choose from.

Photoshop Lab: http://www.photoshoplab.com

This site is colorful and easy to navigate. It has screenshots showing you exactly what to do, and simple tutorials that any idiot could use. With Photoshop Lab you can tackle some of the more complicated graphics programs that might now be intimidating.

The site has tips for using different programs, the latest news and reviews in the web design world, and a handy list of links to other sites with tutorials and tips. You can also search the site for specific information.

Photoshop Lab is a more topic-oriented site, so it’s most useful when you’re looking for some specific information about your design.

Template World: [http://www.templateworld.com]

Here’s a site that you can really use. This site offers you templates that you can use for your sites. This takes some of the headache out of having to design your site pixel for pixel.

Along the sidebar they list different categories. If, for example, you have a pet-oriented website, you can click on the “animals” category, and it shows you the most popular templates.

Template World has a huge variety of great ready-made website designs, but there’s one catch – it’s not free. You have to become a member, and membership runs about $50 for a half-year. But, that’s still cheaper than hiring a designer to make it for you.

We really shouldn’t be complaining about how tough it is; designing a website has never been easier than it is today. You can do it all by yourself with any one of these handy Web 2.0 design websites – they’re the best.

Most of the business owners dream of expanding their business in the international market. But some silly business owners believe it as a fantasy and never try to fulfill them. While some business owners are smart enough to think their dream as their vision and run after their vision until it becomes true.

To expand a business in the global market the first thing business owner should do is to have a website of the business. Some are hesitant to spend any money to make their own website. They don’t understand that why should they invest for creating any website. But the fact is more and more people spend much time online these days. So, to draw attention of the potential customers the strongest asset a business owner could have is a website of the business he owns. Ask your website designing company to create a professional and amazing website so that you can attract more and more visitors and turn the visitors into customers.

To create your own business website, you need to contact the best web designing company. There are a number of web designing companies who will build a website for you. But all the web designing companies are not the same good. Even an excellent web designing company may not fulfill all your requirements. So, stay careful as much as necessary while choosing the best web designing company that will work as per your requisite perfectly and proficiently.

Here I will present you 13 essential tips to follow while selecting a web designing company:-

1. Fund – First of all you should take a look at your finance. Ask yourself that why do you need a website. You may need a website for your online business to sell your products or you may simply promote your business through your website. You may give all the information about your business through your website, or you may simply offer some information and rest you may offer directly via phone or any brochure or leaflet. So, there are different reasons behind creating your own website. So be aware of what you want and go ahead to the next steps.

2. Portfolio – After you get the names of some web designing companies, you should ask their portfolio from them. A huge amount portfolios of a company will help you to understand that the company is well experienced in the field of website designing. Different type of élite designs in different website created by a single company shows that the company is versatile and hence it can design the exact type of website that you need. The websites designed by the companies necessitates easy navigation as all the visitors of your website are not much savvy in using computers and internet.

3. Service details – The third point is about all the services the website designing company provides you, like domain registration, internet marketing service, search engine optimization, social media marketing, web hosting, technical support etc. If your business is an online business and you sell products online, then you should also make sure that your web designing company provides services like payment gateway integration, shopping cart integration, SMS and Fax integration etc.

4.Contract on website ownership – Some web designing companies offer license to use the website after they have created your business website instead of transferring the ownership to you. So make it sure from the contract paper where it is clearly stated that the website owner is only you. So that if you switch to another service provider, you can take your website also with you.

5. ftp and hosting control panel user-id, password – Try to confirm from your service provider that they will furnish you with all the details about ftp and hosting control panel login user-id and password of your website. So that you can change your service provider if required.

6. Long-term relationship and cancellation policies – Try to understand if the company wants to keep up a long-term relationship with you, so that you can up-to-date your website if needed. Also know about their contract cancellation policies so that you don’t face any unwanted troubles in future.

Some web designing company may want to keep up a long-term relationship with you and in turn you have to pay them on monthly or yearly basis. But if you are not willing to up-date any new information in your website, then it is unnecessary for you to pay on regular basis. So be sure about this policy also.

7. Technical support – before you sign-up with any company you should also verify if the company provides any technical support or not, so that if you face any problem later on while navigating your website, the service provider stands by you to correct all the technical errors.

8. Best web designing company – The web designing company should have a team of committed, experienced and vibrant experts. The experts are confident enough and equipped with most web tools and advanced technologies. So that they could offer the best solution for your business and put your businesses at the top. The compan is a leading brand in web design and development in the global market.

9. On-time project delivery – Before you sign-up, confirm that the company will complete your project within your time-frame. Some companies are there who will take months together to contact you for simple and small details and delay your project.

10. Customer satisfaction – The web designing company should give priority to client-satisfaction.

11. Logo and graphic designing – It will be very helpful for your business if your web designing company can create a special logo and graphics designed exclusively for your business keeping in mind the products you sell through your business. A mind-blowing logo creates a huge impact on the visitor’s mind for a lifetime. For example- the “Disney World” logo has a huge impact on our mind since our childhood days. Also the beautiful logo of the most desired Ferrari or Audi car.

12. Ask for proposals and compare them – Once you have narrowed down the list of companies as per your requirements you can ask proposal from the remaining companies. This will help you to know about the exact rates, offers and the exact services the company is willing to give you. Hence you will be able to compare all the proposals and select the best suited web designing company for your business.

13. Don’t get magnetized by false hopes – Do not become allured by low price and amazing offers and end up nowhere!! Be sure that the web designing company you chose to work with is the best web designing company and also an affordable web designing company.

If your website designing company provides you a clear view happily about all the points mentioned above, then feel free to go with them for a deal. It will help you to fulfill your business website need without any hassle. But if any company is not willing to give you any idea about any of the points, then just ignore the company and move to the next prospective company.